A beverage consultant provides advice in a particular area of the beverage life cycle. A professional consultant is an expert in a specific field but also has a wide knowledge of the industry including beverage formulation, production, bottling, labeling, marketing and sales, distribution, finance and law. The most effective consultants engage with a variety of clients, providing a deeper level of expertise than those retained in-house. Beverage companies also may retain them for only as much service as is necessary. In addition to providing valuable advice and innovative ideas concerning current beverage production processes, beverage consultants also assist with the launch of new products.
Having the greatest tasting beverage in the world does not mean much if consumers are not aware of it. An effective marketing approach to get distributors and retailers excited about the new beverage is indispensible. Select a distributor that focuses on beverages, rather than a wholesaler that 'specializes' in everything.